Privacy Policy

Your data. Your decision.

Here you can find a clear explanation of which data we process on swiftron.eu, for what purpose, and for how long. You can enable or disable any service that requires your consent right here.

As of November 8, 2026Responsible: Swiftron GmbH, Heilbronn

  • No tracking without consentAnalytics and ad measurement only start once you allow it.
  • Servers in the EUThe website and database are hosted in data centers in the Netherlands.
  • Your contact details stay with usWe do not share your name, email, or phone number with advertising networks.
  • Cancel at any timeJust one click below or in the footer is all it takes, no explanation needed.
Your settings

What are we allowed to use?

Every change takes effect immediately. If you deactivate something, we will delete the service's cookies and reload the page.

Strictly necessary

Your privacy choices and your language. Always active. Details

You have not made a selection yet. Until then, everything except the necessary storage is turned off.

At a glance

Who is responsible?

The controller responsible for processing personal data on this website is:

Swiftron GmbH
Gartenstraße 37
74072 Heilbronn
Germany

Represented by the Managing Director Pit Ogermann. Email for data protection inquiries: privacy@swiftron.eu. All other details can be found in the Legal Notice.

This privacy policy applies to the website swiftron.eu. When we process customer data in our products on behalf of our customers, this is governed by a separate data processing agreement.

Is there a data protection officer?

We are currently not legally required to appoint a data protection officer (Art. 37 GDPR, § 38 BDSG). For any questions regarding data protection, you can reach us directly at privacy@swiftron.eu.

At a glance
  • Without your consent, we only use technically necessary storage. Google Analytics, Google Ads, Meta, YouTube, and OpenStreetMap will only load after you have given your consent.
  • We load fonts and program libraries from our own server, not from third-party providers.
  • We only use data from forms and appointment bookings to process your request.
  • Our servers are located in the EU. Some service providers are based in the USA, for which the guarantees from the Third Countries chapter apply.
  • We do not sell any data and do not make automated decisions about you.
On what legal basis do we process data?

For each point in this privacy policy, we state the legal basis. These include:

  • Consent (Art. 6 para. 1 lit. a GDPR), and additionally Sec. 25 para. 1 TDDDG for storage on your device.
  • Contract and inquiry (Art. 6 para. 1 lit. b GDPR), for example when you book an appointment or apply.
  • Legal obligation (Art. 6 para. 1 lit. c GDPR), such as retention periods or proof of your consent.
  • Legitimate interest (Art. 6 para. 1 lit. f GDPR), such as the secure operation of the website.
  • Strictly necessary storage on your device pursuant to Sec. 25 para. 2 No. 2 TDDDG.

You are under no obligation to provide us with your data. However, without the information in a form, we will not be able to process your respective inquiry.

Your rights

What rights do you have?

You have the following rights towards us, in each case free of charge:

  • Access to your stored data (Art. 15 GDPR)
  • Rectification of incorrect data (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR), provided there is no statutory retention obligation
  • Restriction of processing (Art. 18 GDPR)
  • Data portability in a structured, commonly used and machine-readable format (Art. 20 GDPR)
  • Withdrawal of consent with effect for the future (Art. 7 para. 3 GDPR)
  • Objection to certain processing activities (Art. 21 GDPR, see next point)

An email to privacy@swiftron.eu is sufficient. We will respond within one month.

Your right to object (Art. 21 GDPR)

Objection on special grounds: Insofar as we process data on the basis of legitimate interests (Art. 6 para. 1 lit. f GDPR), you may object at any time for reasons arising from your particular situation. We will then no longer process the data unless we can demonstrate compelling legitimate grounds that override your interests, or the processing serves to assert or defend legal claims.

Objection to direct marketing: If we process data for direct marketing, you may object to this at any time without giving reasons. We will then no longer use your data for this purpose.

An informal message to privacy@swiftron.eu is sufficient.

How do I withdraw consent?

As simple as when you granted it: Turn off the service above under Your Settings, or open the privacy settings via the link in the footer of any page. We will then delete the cookies that the service has stored on our domain and reload the page.

The withdrawal of consent applies to the future. Anything done up to that point based on your consent remains lawful.

Complaint to a supervisory authority

You have the right to lodge a complaint with any data protection supervisory authority, particularly in the country where you reside or work (Art. 77 GDPR). The authority responsible for us is:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Lautenschlagerstraße 20
70173 Stuttgart
www.baden-wuerttemberg.datenschutz.de

Often, the quickest way to resolve an issue is to contact us directly. We will take care of it.

Do you make automated decisions about me?

No. We do not make any decisions based solely on automated processing which produce legal effects concerning you or similarly significantly affect you (Art. 22 GDPR).

Website and hosting

Hosted by Google Cloud in the Netherlands

Our website runs on Google Cloud Run in the europe-west4 region data center in the Netherlands. The provider is Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland. Google processes the data as a processor in accordance with our instructions (Art. 28 GDPR). Access by Google LLC in the USA, for example in support cases, is secured by the EU-U.S. Data Privacy Framework and standard contractual clauses.

The legal basis is our legitimate interest in a secure, fast, and reliable website (Art. 6 para. 1 lit. f GDPR).

Server logs and error reports

With every visit, the hosting platform stores technical data: IP address, date and time, accessed address, referrer, browser and operating system, status code, and the volume of data transferred. We require these logs to prevent attacks and troubleshoot errors. They are automatically deleted after 30 days.

If a technical error occurs in the browser, for example when booking an appointment, the page sends a brief error message to our server. This does not contain any form content. In our own application logs, we truncate email addresses and telephone numbers.

The legal basis is our legitimate interest in secure and error-free operation (Art. 6 para. 1 lit. f GDPR).

Database on Microsoft Azure in the Netherlands

We store callback requests, appointment bookings, proofs of consent, inputs in our AI tools, and the translations of our pages in a database (Azure Cosmos DB) in the West Europe region in the Netherlands. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, acting as a data processor. Potential access from the USA is secured by the EU-U.S. Data Privacy Framework and standard contractual clauses.

Encrypted transmission

We transmit all pages and forms exclusively in encrypted form via HTTPS (TLS). You can recognize this by the padlock icon in your browser's address bar.

Fonts and libraries from your own server

We load fonts, program libraries, and images from our own server. Therefore, when you visit our pages, we do not transmit your IP address to font or CDN providers. External services only load if you have given your consent (see your settings).

Exception: Individual product demos that we make specifically available to customers may load fonts from Google Fonts. These pages are not publicly linked.

Cookies and Consent

How our consent management works

We use our own system, not an external provider. On your first visit, we ask what we are allowed to use. We store your selection in the cookie swiftron_consent along with a random consent ID.

To prove that you have given your consent (Art. 7 para. 1 GDPR), we store every decision on our server: consent ID, selected services, timestamp, page, language, and version of the consent text. We deliberately do not store your IP address or your browser. We delete these records after three years. The legal basis is our legal obligation to provide proof (Art. 6 para. 1 lit. c GDPR).

Your selection is valid for twelve months, or six months after a complete rejection. After that, we will ask you again, as well as when we introduce new services. If you have not allowed statistics or ad measurement, we display a small notice in the bottom left corner. It does not cover any content, and as long as you do not use it, nothing changes.

Strictly necessary cookies and storage

We need this storage for the website and your requested functions to work. They are permitted without consent (Section 25 (2) No. 2 TDDDG) and do not contain any personal data.

NamePurposeTypeDuration
swiftron_consentYour privacy choicesCookie12 months, 6 months if rejected
languageSelected languageCookie1 day
translation_target, translation_dismissedNotification of a matching language versionSession Storageuntil the tab is closed
ki_voter_idRandom ID to ensure your vote at the AI Festival only counts onceLocal Storageuntil you delete it in your browser
onboarding_indexProgress of the introductory tour on the use case pageLocal Storageuntil you delete it in your browser
Cookies and storage with your consent

These storage items are only created if you consent to the respective service (Art. 6 para. 1 lit. a GDPR, § 25 para. 1 TDDDG):

NameService and PurposeDuration
_ga, _ga_*Google Analytics: recognizing returning visits13 months
_gcl_auGoogle Ads: linking ad clicks and inquiries90 days
_fbp, _fbcMeta: linking visits and ad clicks90 days
swiftron_lead_originStatistics or ad measurement: which campaign brought you here during this visit (Session Storage)until the tab is closed
swiftron_first_touchStatistics or ad measurement: which campaign first brought you here (Local Storage)90 days
YSC, VISITOR_INFO1_LIVE, yt-*YouTube: player playback and settingsSession up to 6 months

Statistics

Google Analytics

With your consent, we use Google Analytics 4 from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This allows us to see which pages are accessed, how far visitors read, what questions they search for, and whether they submit a form or book an appointment.

Processed data includes usage data, device and browser information, approximate location, origin of the visit, and a pseudonymous identifier in the cookie. Google Analytics does not store IP addresses in the EU. We do not transmit names, email addresses, or phone numbers to Google Analytics.

Google processes the data as a processor. In Google Analytics, it is deleted after 14 months. In addition, we export the raw data to our own Google Cloud project (BigQuery, data center in the EU) and store it there for 36 months. The reason for this period: In B2B business, many months often pass between the first contact and the conclusion of a contract, and we want to be able to understand which content contributed to this. Any transfer to Google LLC in the USA is secured by the EU-U.S. Data Privacy Framework. The legal basis is your consent (Art. 6 para. 1 lit. a GDPR, Sec. 25 para. 1 TDDDG).

Linking with your inquiry: If you have consented and contact us (appointment booking, callback) or open a personal document link from us, we associate the pseudonymous identifier from Google Analytics with your contact in our CRM. This allows us to see which content interested you and better prepare for your request. Without your consent, this association will not take place.

Ad measurement

Meta Pixel (Facebook, Instagram)

With your consent, we use the Meta Pixel from Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. This allows us to measure whether our advertisements on Facebook and Instagram lead to inquiries, and enables us to deliver ads more targetedly.

The data processed includes pages visited, time, device information, your IP address, and an identifier in the cookie. Meta can link this data to your Facebook or Instagram account. We are jointly responsible with Meta for the collection and transmission of this data (Art. 26 GDPR, Agreement). Meta is solely responsible for further processing: Meta's Privacy Policy. You can also assert your rights directly against Meta.

A transfer to Meta Platforms, Inc. in the USA is secured by the EU-U.S. Data Privacy Framework. The legal basis is your consent (Art. 6 para. 1 lit. a GDPR, Sec. 25 para. 1 TDDDG).

Where did my inquiry come from? Campaign parameters

If you request a callback or book an appointment, we store with your request the page and campaign link through which you reached us: for example utm_source, utm_campaign, the click ID of an ad (gclid, fbclid, msclkid) and the referring website. This helps us identify which channels lead to conversations. The legal basis is our legitimate interest in cost-effective advertising (Art. 6 para. 1 lit. f GDPR).

Without your consent, we only read this information from the currently open page. We only store it in the browser across multiple pages with your consent. Along with your request, we also record which consents you had granted at that moment. We do not share your contact details with advertising networks.

Contact, Callback, and Appointments

Appointment booking and video call

On some pages, you can book an appointment with us directly. The appointment selection is our own system. To display available times, our server checks our team's calendars. We do not access your calendar.

When booking, we process your name, your email address, your company, your phone number if requested, the selected date and time, language, and page. We create the appointment with a Google Meet link in our team's calendar, and Google Calendar sends you the invitation by email. During the video call, Google Meet processes technically necessary data such as IP address, image, and sound.

Calendar and video conferencing are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as a processor within the scope of Google Workspace. Data transfer to the USA is secured by the EU-U.S. Data Privacy Framework. We also store your booking in our CRM (see Customer Management). The legal basis is the initiation of a contract at your request (Art. 6 para. 1 lit. b GDPR).

Callback Request Form

When you request a callback, we process your name, telephone number, and email address, as well as the page from which you make the request. We only use this data to contact you regarding your inquiry and to prepare for the call. Your request reaches us via email and is stored in our CRM. The legal basis is the initiation of a contract at your request (Art. 6 para. 1 lit. b GDPR).

Customer management with Pipedrive

We manage inquiries and appointment bookings as a data processor in the CRM system Pipedrive, provided by Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. There, we store your contact details, your company, appointments, meeting notes, and the origin of your inquiry. If Pipedrive transfers data to sub-processors outside the EU, this is done on the basis of standard contractual clauses.

If no business relationship is established, we will delete your data as soon as it is no longer required for your inquiry, at the latest three years after the last contact. For customers, statutory retention periods apply.

Contact by email or phone

When you write to or call us, we process your information in order to handle your request (Art. 6 para. 1 lit. b or f GDPR). Our mailboxes are operated by Google Ireland Limited as part of Google Workspace. We send automatic emails such as confirmations and internal notifications via STRATO AG, Otto-Ostrowski-Straße 7, 10249 Berlin. Both act as data processors.

Additional inquiry forms

On our homepage, you can apply for pilot projects or submit a technical inquiry. In doing so, we process your name, email address, and the information you provide in the form, such as company, role, or challenge. The inquiry reaches us via email. The legal basis is the initiation of a contract at your request (Art. 6 para. 1 lit. b GDPR).

Sales

How did you obtain my contact details?

To approach businesses, we research professional contact details from publicly accessible sources such as company websites, legal notices, and business directories, partly with the support of commissioned service providers. We store the company name, website, address, name, job title, as well as professional email address and telephone number in our CRM in order to present you with a suitable offer.

The legal basis is our legitimate interest in initiating business relationships (Art. 6 para. 1 lit. f GDPR). If your company is not a fit for our offering, we will flag it so that we do not contact you again. We delete personal data no later than three years after the last contact. You can object to the processing at any time (Art. 21 GDPR), in which case we will no longer contact you.

AI Tools and Actions

GPT-Optimizer

When you use the GPT Optimizer, we send your input to an OpenAI (USA) language model and display the result to you. We store the input and result without IP addresses or identifiers in order to display the counter on the page and to improve the tool. Please do not enter any personal data.

OpenAI processes the data as a data processor, does not use it to train its models, and deletes it after 30 days at the latest. The transfer to the USA is based on standard contractual clauses. The legal basis is the use of the service requested by you (Art. 6 para. 1 lit. b GDPR).

Live voting at the AI Festival

When voting, your browser generates a random ID. We store this along with your vote to ensure that each vote is only counted once. We do not collect any other information. The legal basis is your participation in the vote (Art. 6 para. 1 lit. b GDPR).

Automatic translation of our pages

We write our pages in German or English and have them translated into other languages by AI models. Only our own website content is processed during this, no visitor data.

External content

YouTube videos

Some pages display videos from YouTube, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. We embed them in enhanced privacy mode (youtube-nocookie.com) and only load them once you give your consent, either here or by clicking the "Load video" button directly on the video.

Once loaded, YouTube receives your IP address, device information, and information about which page you are visiting. During playback, YouTube may store data on your device and analyze your viewing behavior. Data transfer to Google LLC in the USA is safeguarded by the EU-U.S. Data Privacy Framework. The legal basis for this is your consent (Art. 6 para. 1 lit. a GDPR, Sec. 25 para. 1 TDDDG).

Maps from OpenStreetMap

For event venues, we display maps from the OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The map only loads after your consent. OpenStreetMap then receives your IP address and browser information. An adequacy decision by the EU Commission exists for the United Kingdom. The legal basis is your consent (Art. 6 para. 1 lit. a GDPR, Sec. 25 para. 1 TDDDG).

Applications

Application via our careers page

When you apply, we process your name, email address, your answers in the form, and your uploaded documents. We store them in Google Drive (Google Workspace, Google Ireland Limited, as a data processor) and send you an acknowledgment of receipt by email. Access is restricted solely to the individuals involved in the selection process.

The legal basis is the conduct of the application process (Art. 6 para. 1 lit. b GDPR). If no cooperation is established, we will delete your documents six months after the completion of the process, unless you consent to us retaining them for longer.

Recipients and storage period

All recipients at a glance

We only share data with service providers whom we have carefully selected and contractually obligated to data protection, or when required by law.

ProviderPurposeHeadquarters, Server LocationGuarantee
Google Cloud EMEA Ltd.Hosting, server logs, documents and link mapping (Cloud Storage, Firestore), raw analytics data (BigQuery)Ireland, EU serversData Processing Agreement, DPF
Microsoft Ireland Operations Ltd.DatabaseIreland, Netherlands serversData Processing Agreement, DPF
Google Ireland Ltd. (Workspace)Email, calendar, video calls, job applicationsIrelandData Processing Agreement, DPF
Pipedrive OÜCustomer relationship managementEstoniaData Processing Agreement, SCC
STRATO AGSending automated emailsGermanyData Processing Agreement
OpenAIGPT OptimizerUSAData Processing Agreement, SCC
Google Ireland Ltd.Google Analytics, Google Ads, YouTube (only with consent)Ireland, USADPF
Meta Platforms Ireland Ltd.Meta Pixel (only with consent)Ireland, USAArt. 26 GDPR, DPF
OpenStreetMap FoundationMaps (only with consent)United KingdomAdequacy Decision

DPF: EU-U.S. Data Privacy Framework. SCC: Standard Contractual Clauses of the EU Commission.

Transfer to third countries

Some service providers are based in the USA or belong to US groups. Data is only transferred there if an adequate level of protection is guaranteed: through the recipient's certification under the EU-U.S. Data Privacy Framework (adequacy decision of the EU Commission of July 10, 2023) or through standard contractual clauses of the EU Commission. An adequacy decision also exists for the United Kingdom.

How long do we store data?

Generally, only for as long as we need the data for the respective purpose. An overview:

  • Server logs: 30 days
  • Proof of your consent: three years
  • Google Analytics: 14 months, raw data export in BigQuery: 36 months
  • Details on personal document links: together with the contact in the CRM
  • Inquiries and appointments without a business relationship: until resolved, at the latest three years after the last contact
  • Job applications: six months after completion of the application process
  • Business letters and accounting records: statutory retention periods of up to ten years (German Commercial Code, German Fiscal Code)
Changes to this Statement

We will update this policy if our website or the legal situation changes. The date above shows the current status. If we introduce new services that require your consent, we will ask you again.

May we measure what helps you?

With Google Analytics, Google Ads, and Meta, we can see which content helps B2B merchants and which ads are worthwhile. In the event of an inquiry, we associate your visits with it. Data may be transferred to the USA. Without consent, we only use necessary storage.

  • Can be changed at any time
  • Contact details protected
  • Full transparency

Privacy Policy Legal Notice