EngageSense: Reduce Time to Purchase

How EngageSense Boosts Customer Engagement and Sales with Real-Time AI Assistance

EngageSense is an AI-powered tool integrated with the Swiftron chatbot that improves customer engagement and drives sales. By analysing user behaviour in real time, it provides personalised assistance based on visitor interactions such as clicks and scrolls. Unlike traditional chatbots, EngageSense provides proactive guidance without manual tagging, helping users navigate your site more effectively and achieve their goals.

The Smart AI Behind Proactive Customer Engagement

EngageSense actively observes how visitors interact with your website, processing every click, scroll, and interaction without requiring manual tagging. This enables the AI to rapidly comprehend user journeys and intentions. Regardless of whether a visitor is perusing products, reading articles, or contemplating a purchase, EngageSense identifies these patterns and proactively offers guidance to assist users in achieving their goals. This real-time assistance is what differentiates EngageSense from other tools.

For businesses, EngageSense not only answers customer queries but anticipates user needs, reduces friction, and encourages timely actions that improve conversion rates while enhancing the user experience.

How EngageSense Understands Your Website Visitors in Real-Time

At the heart of EngageSense is its capacity to track and understand user interactions, such as clicks and scrolls, without the need for manual tagging. Our AI-driven tool rapidly processes the context of each action, from opening menus to comparing pricing options. EngageSense not only interprets the actions themselves but also the broader meaning behind them.

As an illustration, when a customer reviews a pricing section, EngageSense can summarize the customer's activity, noting that they are currently viewing the Free plan after scrolling through the pricing section. These detailed insights enable EngageSense to predict shifts in customer interest and suggest relevant actions, such as offering additional information or product clarifications.

EngageSense’s ability to analyze hundreds of interactions in real-time forms a cohesive view of the user journey. It uses this data to generate actionable suggestions, which are then checked against your site’s content to ensure meaningful responses. Over time, the system sharpens its ability to provide proactive assistance by learning from user responses.

Turn Insights into Action with Proactive Assistance

When users face decision-making challenges or potential roadblocks, such as comparing products or navigating different sections, EngageSense steps in with personalized guidance based on the user’s behavior.

Rather than waiting for a visitor to request help, EngageSense identifies potential problems early on and provides relevant suggestions, helping users make faster decisions. For example, if a user is lingering over product comparisons, EngageSense might prompt, "Need help choosing the right product?" This timely assistance reduces friction and increases the likelihood of conversion.

The AI adapts its responses based on the specific journey a user is taking—offering product suggestions for retailers or troubleshooting advice for service providers. This tailored support ensures that users receive the right help at the right time, improving both engagement and the overall experience.

How EngageSense Increases Sales and Boosts SEO Performance

By offering timely and relevant support, EngageSense not only enhances the user experience but also drives key business metrics like sales and SEO performance. EngageSense reduces the time to purchase by minimizing friction, guiding users directly to the information they need. This results in quicker decision-making and a smoother path to conversion. Time to purchase is a crucial metric that quantifies the average duration it takes for a customer to complete a purchase following their initial interaction with a business.

Additionally, EngageSense helps improve your website’s SEO rankings. By increasing user engagement—such as encouraging longer session times and reducing bounce rates—EngageSense sends positive signals to search engines. Engaged visitors interacting with content are seen as an indicator of a valuable, relevant website, which can result in better search engine visibility.

With EngageSense included in the standard Swiftron chatbot package, small business owners can boost both sales and SEO without additional costs.

Built-In Privacy and Compliance

Data privacy is a growing concern for businesses and their customers. EngageSense addresses this by ensuring full compliance with regulations such as GDPR. Unlike other tools that track personal information, EngageSense operates anonymously. It doesn’t track IP addresses or personal details—only user interactions like clicks and scrolls are processed. This guarantees that sensitive data remains private.

EngageSense integrates seamlessly with regional privacy laws and works in conjunction with each user’s privacy settings. To manage tracking consent dynamically, users must update the window.swiftron_tracking_consent variable every time a user changes their consent preferences or when the page reloads. Here's an example of how to implement this:

This must be set each time the page loads or if the user updates their consent settings to ensure tracking is only activated when allowed.

Example: Integrating with a Consent Management System

If you’re using a consent management system, like FreePrivacyPolicy.com, you can link the consent settings directly to EngageSense as shown below:

In this example, the tracking will only be enabled after the user has given explicit consent, as managed by your consent tool.

What makes EngageSense unique is its ability to deliver powerful insights and real-time assistance without compromising user privacy—making it a trusted solution for small businesses.

Seamless Integration: How to Get Started with EngageSense on Your Website

Getting started with EngageSense is simple and requires no special training. To begin, integrate the Swiftron Chatbot into your website by following this guide. Once the chatbot is live, EngageSense can be activated with the click of a button in the Swiftron settings, and it will start analyzing interactions immediately.

If you require additional help, Swiftron provides detailed guides, and external support is available via this dedicated Fiverr gig for further assistance with integration.

EngageSense works with any website that supports JavaScript, making it compatible with platforms like WordPress, Shopify, and custom-built sites. This ease of integration means business owners can quickly leverage EngageSense’s proactive customer engagement without a complicated setup.